I started Oxalis Bliss with a dream—but no real knowledge of branding, marketing, or strategy. I just dove in, figuring things out as I went. And for a while, I loved it. The bold purples, the tropical vacation vibes—it was fun, playful, and exciting. But something felt off.

As I grew as a business owner, I started feeling friction between myself and my brand. I was struggling to match Oxalis Bliss, instead of Oxalis Bliss naturally reflecting me.

That’s when I knew: It was time for a rebrand.

Outgrowing the Original Vision

When I first launched, I envisioned Oxalis Bliss as a vacation-inspired nail brand. A brand that felt like an escape—bold, tropical, effortless. But as I learned more about marketing and strategy, I started to realize something major: a brand should be an extension of its founder. And while I loved the concept, it didn’t fully align with me.

I wear my nails 24/7. Oxalis Bliss isn’t just something I sell—it’s personal. But the more I evolved, the more I realized my branding didn’t match my own aesthetic or the level of luxury I wanted it to embody. Instead of feeling aligned, I felt disconnected.

The Hardest Part: Letting Go

Rebranding isn’t just a creative shift—it’s an emotional and financial one, too. I had already invested so much into the original Oxalis Bliss branding: custom bags, packaging, pop-up materials, and marketing assets. The thought of starting over felt overwhelming.

I hesitated. I tried to convince myself that maybe I could just tweak a few things and make it work. But deep down, I knew I was forcing a triangle into a square. The brand I had built was good, but it wasn’t me.

So, I made the call: Oxalis Bliss is evolving.

The Slow Pivot: Funding & Patience

A rebrand isn’t something you do overnight—especially when you’re self-funded. Since December, I’ve gone back to a 9-to-5 corporate job to help fuel this next chapter. It’s been an adjustment, but it’s also taught me the power of patience.

I wish I could snap my fingers and have Oxalis Bliss be exactly how I envision it, but that’s not how growth works. I’m taking my time, making intentional choices, and learning more about myself in the process.

This brand is an extension of me, and for the first time, I feel like I’m truly owning that.

2025 is the year of Oxalis Bliss, redefined.

If you’ve ever felt like you’ve outgrown something you once loved—whether it’s a brand, a career, or even a version of yourself—I hope this reminds you that change isn’t failure. It’s evolution. And evolution is always worth it.