One of the hardest parts of a brand? The logo.

It sounds simple—pick a font, tweak a few letters, and you’re done. But nothing felt quite right. Too trendy. Too cold. Too cute. Too generic. I spiraled. I didn’t sleep for four days obsessing over it. Fonts blurred into each other. Every logo felt like it was almost there, but not quite her.

At one point, I even worked with a graphic designer, hoping a fresh set of eyes would help. She sent me a few rounds, and while she was incredibly talented, none of the concepts captured the Oxalis Bliss I was trying to bring to life. In the end, I scrapped everything.

Frustrated and running on caffeine and anxiety, I turned to the one group I trust most: the Bliss Babes. I posted a few final contenders on my Instagram Story and asked everyone to vote. The response was immediate—and honestly, emotional. I realized I wasn’t just creating a logo; I was building something with you. The brand doesn’t exist in a vacuum. It lives on your vanities, in your mirror selfies, in the way you move through the world.

That final logo—sleek, minimal, and feminine without trying too hard—feels like a love letter to all of us.